SMS and First National announce branded lending partnership

Branded mortgage arranger Solent Mortgage Services and specialist lender First National, part of GE Money Home Lending, have today announced a branded lending partnership, Harbour Homeloans. This partnership is the latest development in GE Money Home Lendings growing programme of branded lending associations.

This announcement demonstrates the commitment GE Money Home Lending and SMS have to working together to provide first-class value and service to the broker market. As part of the branded mortgage arrangement, a GE Money Home Lending underwriter has been deployed onsite at the head office of SMS, to enable the branded mortgage arranger to provide even greater speed and efficiency of service.

Through this branded relationship, GE Money Home Lending can offer First National products tailored specifically to meet the requirements of SMS and its customer base. The range of exclusive products supplies Solent Mortgage Services with an innovative and high-quality portfolio, enabling it to provide greater customer choice and increase revenue.

Judith White, national sales manager at GE Money Home Lending, say: The relationship with SMS is another step forward for GE Money Home Lending, and is part of our ongoing commitment to branded lending initiatives.

We are pleased to launch this partnership and believe it is an excellent move for both companies. Branded lending is a core part of our distribution strategy and we aim to continue building these valuable relationships with packagers and branded mortgage arrangers such as Solent Mortgage Services, in order to develop and maintain our strong position in the marketplace.

Ian Balfour, sales and marketing director of SMS, says: SMS is pleased to add First National to our fleet of branded partnerships. Under the new Harbour Homeloans brand, we are looking to build on our existing good relationship with GE Home Lending and bring the added benefits which branded lending will bring to our brokers.