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Pink’s intermediary website goes live

Pink Home Loans’ new website for the intermediary market is now live. The site has been redesigned to improve navigation, to make information more accessible and to provide intermediaries with a greater understanding of what Pink offers.

Existing introducer members will benefit from greater accessibility to other income revenues, having access to more information online, therefore reducing the need to make a phone call to Pink and access to their unique My Account Tool. The My Account Tool provides details of the introducers business development manager, a case tracking overview and an area to store all of their CPD information. Appointed representatives will also have access to all of the agency codes they require to submit business to insurance providers.

New entrants to the site will be able to view all of Pinks services and will receive clear instructions on what they need to do to gain access to product information in the secure area of the site. In addition they will be able to access information on the latest offers at Pink without having to login.

David Copland, marketing director of Pink Home Loans, says: Improvements have been made following feedback from existing and new users of the site. One of the areas which has been changed following feedback is the mortgages section. The lender panels have been split into three separate pages, direct, packaged and branded, making it easier to read and print product information.

Jane Murphy, mortgage adviser at Halcyon Mortgages, says: “The new website is easy to use, it’s straightforward and easy to navigate and this will be really beneficial to busy brokers. The layout of the tool kit is excellent, it retains information and the access is very quick. The beauty is that Pink has been asking their customers for feedback.”


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