Merger creates financial leads giant

Leadbay’s parent Add Momentum Holdings has merged with All About Group, owner of All About Leads, to create the largest financial services lead generation firm in the country.

The combined brands will trade as Leadbay Media Group, which says it will be able to supply intermediaries with more than 60,000 leads a month.

This breaks down as 45,000 mortgage and loan leads and 15,000 life and income protection leads.

Brokers will still be able to use Leadbay’s bidding system but will also be able to access the fixed price system from All About Group.

The combined company will be headed by Rob Ridge while Grant Stevens will remain as managing director of Leadbay.

Rob Ridge, director of Leadbay Media Group, says: “The new group remains committed to the financial services sector and will build on the previous success of the two brands while also taking the company into new areas.”

Stevens says: “Our two firms had complementary strengths so it was sensible to bring them together.”