A determined focus on supporting youth, health, education and communities has landed a top award for Dunfermline chief executive, Graeme Dalziel.
Accepting the Scottish Business in the Community's HRH The Prince of Wales' Ambassador Award at a ceremony on yesterday, Dalziel pledged to do what he can to encourage other Scottish companies to turn words into action.
He says: “I am very pleased indeed that the contribution made by Dunfermline to the wider community has been recognised by this award. Every member of staff in the society deserves this recognition.
“The key message that I want to get across over the next 12 months is that it is action that makes the difference. Most companies are aware of corporate social responsibility but perhaps struggle to put theory into practice.
“What we have learned is that corporate social responsibility mustn't be the responsibility of, for example, a sole member of staff who then faces an uphill struggle trying to engage colleagues.
“It must become a core value of the organisation as a whole, and something that all staff are engaged in as a matter of course.”
And Samantha Barber, chief executive of SBC, says: “Leadership in CSR is absolutely crucial. The prestigious HRH Prince of Wales' Ambassador Award will give Dalziel a prime opportunity to lead by example and encourage others. The CSR recognises that Dalziel leads an organisation wholly committed to delivering CSR and is delighted that he has been chosen as this year's ambassador for Scotland. The CSR very much looks forward to working alongside Dalziel and his team throughout the coming year.”
Amongst activity undertaken by Dunfermline are member panel events, where senior management at the society travel to locations throughout Scotland to meet with members and listen to their opinions. During these events the opportunity is taken to canvass views on how the society can support the community.
The organisation is also a leading provider of funding for social housing, and works in partnership with many housing associations throughout Scotland.
As well as his role at Dunfermline, Dalziel is chairman of the board of management of Lauder College, Dunfermline, one of Scotland's most successful and enterprising further education colleges.
He was also a founding director of Next Steps Scotland, where he helped pilot an initiative to rehabilitate drug and alcohol users back in to employment.
Finally, in terms of action not words, Dalziel walked the talk, having led a team from Dunfermline in last years Caledonian Challenge. A gruelling 24 hour, 54 mile trek of the WestHighland Way for the benefit of The Scottish Community Foundation.