Primrose Associates joins Paradigm

Primrose Associates has joined Paradigm Mortgage Services as a partner member.

The City based brokerage has nine financial advisers offering a range of products and services covering mortgages, investments and savings, estate planning, and insurance.

They are backed by a support team of underwriters and assistants who work to ensure a smooth end to end process for their clients.

By joining Paradigm, Primrose will have access to a wide range of member services and product and will be gaining an equal share in the incremental revenue it generates for Paradigm.

Through its use of Paradigm it will also build up equity through Paradigm’s limited liability partnership, held in a discretionary trust.

John Coffield, head of Paradigm, says: “We are delighted to announce Primrose Associates as Paradigm’s latest Partner member. This takes Paradigm’s membership base over 300 firms proving the worth of the Paradigm partnership proposition.

“Primrose is a forward-looking practice with client service and choice at the heart of its offering. Its advisers will now benefit from our wide lender panel covering the whole of the market, plus our range of mortgage-related services including lending and provider panels for secured loans, bridging finance, protection and general insurance.”

Andy Williams, managing director of Primrose Associates, adds: “Paradigm’s partnership proposition represents a fresh, innovative approach to the traditional mortgage club model.

“We are delighted to have signed up as a Partner and we look forward to a prosperous relationship as we continue to grow our IFA business.”