The Mortgage Advice Bureau is rebranding for 2008 to ensure it continues to deliver an effective service to customers.
Following the launch of a point-of-sale offering last month, the firms says the rebranding forms one of two key resources designed to increase lead generation.
Currently, ten MAB mortgage shops have been rebranded, including branches in St Helens, Scunthorpe, Sutton and Loughborough.
Peter Brodnicki, chief executive of MAB, says: “MAB’s new brand and marketing aims to provide optimum support to our franchise businesses, helping them combat turbulent times ahead this year. We have invested significantly over recent months so that we can provide our franchisees with the best tools for them to truly stand out from a crowd in what is a very competitive and tough marketplace.
“I am confident our brand and marketing coupled with the systems, resources and expertise we have invested in will enhance our already successful partnerships and provide an even more effective service to customers as well as provide support to their advisers.”