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Commercial First World Cup auctions raise 4,000

Charity auctions held at two of Commercial First World Cup hospitality events have raised more than 4,000 for two charities, Destination Florida and the Bobby Moore Cancer Research Fund.

Held in London and Manchester, both events were held at Chinese bars/restaurants with big screens for watching the England v Trinidad & Tobago match.

At the Manchester event, for around 100 of Commercial Firsts brokers, the meal and match were followed by a football quiz hosted by Peter Barnes (ex Manchester City & England player) and Tommy Booth (ex Manchester City player), and entertainment provided by Commercial First staff, including head of sales, Mark Johnson, singing Nessun Dorma.

The charity auction of donated items, including a Robbie Williams gold disk and a signed picture of David Beckham, raised 1,824 for Destination Florida – a charity that takes terminally ill children to Florida for possibly their last holiday.

80 Commercial First brokers attended the London event, where donated auction lots included various items of football memorabilia including a signed 1966 world cup shirt, a signed David Beckham shirt and signed Geoff Hurst football boots.

This event raised 2,335 for the Bobby Moore Cancer Research Fund.

Stephen Johnson, head of sales and marketing at Commercial First, says: The staff involved in the events put in a great deal of effort to make them memorable occasions for our brokers, and we are delighted that the charity auctions attracted such high quality prize donations and raised such a substantial sums for two very worthwhile causes.


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