L&G launches lead service

Legal & General has launched a lead generation service to members of its mortgage network, offering advisers access to prospective clients from external lead suppliers.

A panel of lead suppliers has been selected from whom advisers can purchase leads at preferential rates. The panel consists of LeadPoint, Leadbay and Mercantile Equity.

LeadPoint and Leadbay are among the top UK finance internet lead generators in the UK, and all their leads are 100% exclusive and real-time.

Mercantile Equity is the UK’s largest appointment generation company. It offers fixed price qualified appointments rather than leads, and will create a fact find and make the appointment for advisers.

Advisers can choose which company they want to use according to their business model.

Mark Screeton, national sales director at Legal & General says: “Advisers need new business and we are providing them with the opportunity to buy details of potential new clients.

“New business activity is time consuming so we hope this service will allow them to spend more time advising and less time prospecting. Our panel offers a range of leads from basic client details right up to qualified appointments.”