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First Direct lands crown in poll for client satisfaction

First Direct has been rated the best lender for mortgage customers in a poll by Which? Money.

The direct-only brand, part of HSBC, was far ahead of other banks, with an 87% approval rating for its mortgage servicing, com-pared with the average 60%.

Which? members filled out a cus-tomer satisfaction survey with financial providers on a number of product categories. Bank of Scot-land came bottom for mortgages with just 38%.

Northern Rock and Halifax were not far behind with a 43% rating, while Santander registered 48%.

The Co-operative Bank was close to First Direct on 74% but Virgin Money’s The One Account was runner-up at 78%.

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