The Barclays Premier League is drawing to a close, which means April is the final month of the season for Top of the League. It’s been a great season and the quality of entrants for Player of the Month has been outstanding. We have unearthed some amazing talent in the intermediary market, including our April winner, profiled below. We look forward to discovering more next season. Thank you to all the judges and networks and everyone who took the time to nominate their colleagues.
Name: Phillip Streets
Company: Independent Mortgage Advice Bureau
Job Title: Owner
Why judges picked Streets:
- Exceeded 100% targets on mortgages with good life rates.
- Makes great use of his excellent client bank.
- Regular advertising campaigns with other brokers.
- Becoming well-known in his local town of Uxbridge for financial advice.
WHAT DOES BEING CROWNED TOP OF THE LEAGUE MEAN TO YOU?
It’s great to be recognised. I work ridiculously long hours and the market is tough at the moment so it’s good to be rewarded.
THE JUDGES WERE IMPRESSED WITH YOUR ADVERTISING CAMPAIGNS. WHAT IS THE KEY TO GOOD MARKETING?
We have a strong high street presence with eye-catching signs and we change the message depending on the latest situation. Our newspaper advertisements are starting to focus on the Olympics. I also have good relationships with estate agents and my store is placed next to them on the high street.
HOW DO YOU MAKE THE BEST USE OF YOUR EXISTING CLIENT BANK?
When there is three months to the end of a deal I will contact clients. For instance, when Halifax hiked its SVR I rang all my clients on that deal and offered to transfer them to a better one. I had a 95% success rate.
WHAT’S THE MARKET LIKE IN YOUR LOCAL AREA OF UXBRIDGE?
It’s seasonal so it is quiet in the school holidays in August and near Christmas. I also seem to be busy when other branches are quiet so I think I benefit from the London market here too.
WHAT INSPIRED YOU TO GET INTO FINANCIAL SERVICES?
I left school to work for Barclays and then moved to a job at a life assurance provider. After that I moved to my current firm as an IFA and then mortgage broker, so I fell into the job really.
WHAT’S THE BEST PART OF THE JOB?
The best bit is being self-employed so I am the one who decides how I work, when I work and with whom I work. I also enjoy talking to people and helping youngsters buy their first home.
FINALLY, IF YOU COULD BE ANY FOOTBALLER FOR A DAY, WHO WOULD YOU CHOOSE AND WHY?
It would have to be Tony Adams. He had a steep rise, a sharp fall and then came good again under Arsene Wenger and had amazing success.