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Making advertising material compliant is hitting smaller brokers hard

From Lee Martin

How is the industry getting on with advertising and marketing, especially small brokers like me who can’t pay design agencies to come up with brilliant, eye catching designs?

I am having to send everything I have to the compliance and financial promotions department at my network so it can review, suggest amendments and eventually approve it.

Everything I have sent it so far needs so many amendments and disclaimers that the message I am trying to promote is lost in regulatory rubbish. So here I am in shop-fronted premises with nice big windows in which to put posters of everything I want to promote but first I have to take all my existing stuff down, spend a fortune commissioning amendments to the designs, resubmit for review, wait a week, hopefully get approval, then spend more money having new posters printed. And all this so the Financial Services Authority can satisfy itself it is policing an industry that assumes every single potential client out there has no brain, cannot think for themselves and does not possess the ability to work out whether a broker is plastering lies all over its advertisements.

The way it’s going there will be no point in advertisements unless you are willing to write essays all over them, with disclaimer after disclaimer.

I wonder if selling ice cream is easier. I’ve seen a van for sale.

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