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I caught Mortgage Trust nicking our cricket ad idea

From Wesley Budd

We successfully ran a summer advertising campaign around the amazing game of cricket. This included headlines such as ‘Knocking the competition for six,’ and ‘Howzat for a self-cert mortgage?’

So imagine how delighted I was when I came across an advert in Mortgage Strategy for Mortgage Trust proclaiming: ‘Knock the competition for six with buy-to-let rates…’

Imitation is the highest form of flattery so thank you Mortgage Trust for trying to emulate our campaign, and I wish you all the best.

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