GE Consumer Finance Home Lending is to be rebranded as GE Money Home Lending from Tuesday October 4, as part of a GE global initiative to align all worldwide businesses under a single brand.In the secured sector, due to the brand values, the igroup and First National brands will remain on its first and second mortgage products. In the unsecured division, all products will be branded GE Money. The firm says the GE Money brand has been adopted to reflect the company’s core values of speed, flexibility and trustworthiness. As one of the world’s largest companies, rationalisation and the creation of a strong and consistent identity are crucial says GE. The company is hoping that a strong brand will encourage enhanced customer focus across the business. Colin Shave, CEO, GE Money Home Lending, says: “This rebranding is a really exciting development for us. “As part of the one of the largest and most respected companies in the world we are able to share best practice across our businesses and continually improve our customer offer. “Also, our specialist skills give us flexibility and speed and the rebranding of our company is intended to highlight these benefits.”
Property expert Phil Spencer will be giving a series of free seminars on the First Active Mortgages stand at the Ideal Home Show, Earls Court, London on Friday October 7 and Saturday October 8He will be offering insight on the current housing market and how to add value to your house, as well as offering […]
Mortgage lenders’ processing costs have increased over the past year by as much as 69%, around £123m for the sector as a whole, according to Marlborough Stirling’s mortgage benchmarking study.This is the third year that Marlborough Stirling has conducted the benchmarking study, which has been developed in consultation with the Council of Mortgage Lenders to […]
A new Focus Business Solutions contract with Home of Choice includes the development of an online solution to enable HoC to recruit, register and support new mortgage advisers.
Housing was one of the main issues dominating the Labour Conference this year, both on and off the floor. In Tony Blair’s speech, increasing home ownership by one million was at the heart of his vision for a third term. He told delegates: “Over this Parliament our aim is to increase home ownership by one […]
Flexible benefits platforms are becoming increasingly popular, with 80% of employers with more than 100 employees offering some form of flexible benefits scheme, compared with just 11% a decade ago. However, global mobility of employees is on the rise, with nearly 57 million expats predicted by 2017, which can add further complexity to your picture.
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