Bankhall unveiled a new corporate identity at its annual sales conference in Monte Carlo – the first change to its look since its launch in 1993.The introduction of a fresh corporate identity is just part of a major overhaul at Bankhall under the direction of chief executive Peter Mann. This has included a review of the look that the whole organisation will adopt plus an overhaul of its short-term initiatives and its long-term strategy. Mann says: “The process had a number of priorities including to sustain a significant market presence through our chosen areas of activity and also to ensure our members remain at the heart of everything we do.” Bankhall’s fresh corporate identity is part of a rebrand which includes the development of brand values. Mann says the new identity promotes a clearer positioning for the group with a strong and confident look – and one that will be instantly recognisable. Market director Richard Howells adds: “We recognised that our previous identity was dated and that there was inconsistency in the image across all external communications and market activities. This needed addressing. “Our market has also moved on from an image point of view, to become more simplified for business customers. “It was important to us that Bankhall’s look reflected these changes and we are pleased with the result. “The development of our brand will result in a clearer, more consolidated approach to communications and will work towards our vision of ‘One Bankhall’.”
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The London Financial Academy, London Metropolitan University’s centre for Continuing Professional Development, will open on October 12 in the City, and in March 2006 at Canary Wharf. The aim of the academy is to bring varied and flexible courses and events to the heart of the financial services industry. International speakers, discussion groups and workshops […]
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