Social networking can help build trust

ED STUART-BROWN, HEAD OF PROTECTION SALES, FRIENDS PROVIDENT
ED STUART-BROWN, HEAD OF PROTECTION SALES, FRIENDS PROVIDENT

Social media is revolutionising the way news is spread around the world. The speed at which natural disasters are now communicated is mind-boggling.

Pictures of recent earthquakes in Chile and Haiti were appearing on sites such as YouTube and Facebook within minutes. Information and comment on the volcanic ash that disrupted flights in the UK spread on Twitter faster than the cloud itself.

Businesses are beginning to harness this power for their own benefit. For example, many airlines used Twitter during the recent flight restrictions to keep customers informed about developments.

Social media should be considered as part of a communication strategy for all businesses. It can provide a great way for you not only to attract and generate interest from new clients but also to help you better service your existing client bank.

And it can be used to build your firm’s profile and brand. Clients choosing an adviser need to be able to trust them and their advice, but many clients are wary of trusting traditional advertising or marketing.

Social networking sites could provide more opportunities than traditional marketing routes for you to convince clients that you possess such qualities.

If you are prepared to openly comment and invite discussion through social media networks, you will portray the trust, integrity and honesty that they seek.

So if you haven’t done so already, it’s time to take the plunge.