Follow Obama and tweet your services

ROGER EDWARDS, PROPOSITION DIRECTOR, BRIGHT GREY AND SCOTTISH PROVIDENT
ROGER EDWARDS, PROPOSITION DIRECTOR, BRIGHT GREY AND SCOTTISH PROVIDENT

It’s a phenomenon that has established itself in the world of social media. With 106 million users and adding 300,000 a day, Twitter’s popularity as a social networking site is set to continue for a long time yet.

US President Barack Obama used it to help him get elected. Celebrities use it to enhance their status. And while most people are unlikely to generate the million followers that the most famous Twitterer of all, Stephen Fry, has done, they could discover a host of networking opportunities.

Businesses work hard to make their products attractive to consumers and will spend millions on advertising. But unless there’s a return on their investments, what’s the point of all that hard graft?

Take newspaper websites that have allowed users to enjoy the content for free. As newspaper sales decline, some executives have decided to start charging for access to view articles online.

Twitter provides a service but it doesn’t generate any money. Now Twitter bosses are looking at ways of turning tweets into money by developing advertising opportunities on the site.

At present it’s free to tweet, so why not use Twitter as a platform to promote the services you provide? According to recent reports, web users are increasingly buying and recommending products and services they follow on social networking sites.

Having a presence on Facebook or Twitter is another means of reaching out to new customers, and building relationships with existing clients, without having to fork out hefty advertising costs.