Hard up

Mole was intrigued to spot a high-profile publicity campaign for AMI in The Sun last week, featuring a man and a woman cuddled up in bed.

“Men – do you want longer-lasting sex? AMI is here to help,” the caption stated.

Was this a bold change of direction for the Association of Mortgage Intermediaries? Thanks to the credit crunch, many in the industry are spending more time at home…

Alas, when Mole looked closer it transpired that in this case, AMI stood for Advanced Medical Institute.

But for those professionals who answered yes to the advert’s question and are happy to use the credit crunch as a rationale to become better lovers, for a free and discrete consultation ring 0800 678 3250.