Platform, the intermediary lender of Britannia, has unveiled a new look sales team in advance of product enhancements planned early in Q1 2007.
In a move that sees the appointment of 11 new business development managers to the team, Platform has enhanced its coverage across all geographical regions throughout the UK.
The launch of a new look team is designed to provide a greater level of service to intermediaries by offering more regional and dedicated points of contact.
With the appointments of these new staff, Platforms sales force now totals more than 30.
Through its online clickthinking survey launched in 2006, Platform aims to identify ways in which it can improve its service to intermediaries.
Feedback throughout the year suggested increased support through a broader sales presence was one of the primary desires of intermediaries and was a major factor in the decision to initiate the change.
Richard Beardshaw, head of sales at Platform, says: Platform enjoyed a record 2006 but we are keen to maintain momentum and break new ground in the coming year.
To this end, we are delighted to announce the unveiling of our new look sales force which includes additional presence across all UK regions.
The quality of our new recruits – which boast experience from many leading industry players including Bradford & Bingley, Bristol & West and Bank of Scotland – has been exceptional.
The aim of Platforms sales division has always been to add value to an intermediarys business and I look forward to working with all of our new starters to drive our proposition forward.
Louise Young as joined Platform as a corporate BDM with nationwide coverage.
Ben Muir, Bindya Patel and Matthew Floate all join as BDMs and cover north London, central London, and the North East respectively.
Marie Owen, Jill Toner and James Adkin also all join as BDMs and cover north and central Wales, West Midlands and Kent and the South Coast respectively.
Blaine Farragher and Kevin Moss join as BDMs covering the Thames Valley and East Anglia repectively, while John Smith and Christian Bodmer both join as internal BDMs with nationwide coverage.