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Leads firm overwhelmed


Paaleads.com says it does not have enough brokers to cater for the influx of mortgage leads that has followed January’s shock interest rate rise.

The lead distributor has seen a surge in the number of people seeking mortgage ad-vice since the base rate was upped by 25 basis points.

But it has had to turn down potential home buyers due to the lack of advisers available and is consequently urging advisers to grab the bull by the horns. It says now is the ideal time to cash in on mortgage leads.

Vanessa Blount, head of paaleads. com, says: “Some may say we are victims of our own success but I believe this situation highlights that lead generation is one of the most effective tools brokers can use in building up their businesses.

“This is the perfect opportunity for advisers to make a substantial difference to their business figures at the start of the year without having to spend the amount of money that is normally needed to secure extra leads.”

She adds: “Many consumers have been left in dire straits following the latest base rate rise and are crying out for mortgage advice.

“January and February are normally months where we see the highest level of leads available but the number of mortgage leads available at the moment far exceeds the expected increase. However, there is no compromise on quality.”

Simon Baker, operations manager at Leadbay, says: “We have also seen a surge in mortgage leads, as I expect will have been the case with all lead generators.

“But this has just driven down prices in our system and advisers have taken advantage of this.”

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