This is the second time the product has got a mention in the ITV soap.
The story involved Weatherfield stalwart Ken Barlow planning to release equity from his property in order to pay his daughter Tracey’s legal fees in a murder case.
Questioned on the storyline, ITV says it checked to ensure it was up-to-speed on the financial product but the broadcaster would not release details on whether the Barlows’ fortunes would rest on Ken’s plunge into equity release.
But one expert believes the mention in Coronation Street could prompt more interest in the product. Duncan Young, managing director at Retirement Plus, adds: “The fact that Coronation Street is running an equity release storyline goes to show how mainstream the product is becoming.”
Dean Mirfin, business development director at Key Retirement Solutions, says that a mention in Coronation Street will prompt interest, adding that equity release “should be part of mainstream life”.