The Yorkshire was awarded Innovator of the Year for its Fresh Start mortgage in the Mortgage Finance Gazette national contest, a mortgage aimed at helping people buy a home after they have been divorced or separated.
At the glittering award ceremony, hosted by Fiona Armstrong, the awards were judged by an independent panel of financial specialists who say: Fresh Start is a truly innovative product. It offers zero interest charges for the first six months, probably essential when your wallet as well as your heart has to heal, and includes access to free independent counselling and advice service and referral to specialist legal advisers if required. Not surprisingly, the product has been a fantastic success in terms of sales and presumably this will be the first of many awards.
Iain Cornish, chief executive of the Yorkshire says: “This is a fantastic result for the team who spent many months researching and designing the product. Our aim at the Yorkshire is to offer all borrowers a combination of long term value and mortgages which are flexible enough to cope with members needs as they change at different times in their lives. With Fresh Start we have shown that it is possible to combine member value with transparent products that meet very specific member needs.
This is the second time the Yorkshire has received this coveted award, it was jointly awarded Innovator of the Year with Britannia in 2001, when the two societys launched their branch sharing scheme.