LeadX, the recently launched lead trading site, says mortgage providers wishing to maintain or increase market share need to wake up to the revolution that has occurred in sales lead transfer and latch on to the principle of trading sales waste.
The website is an online trading floor that allows pensions providers to manage their waste and excess volume more effectively and achieve higher conversion rates on inbound business.
Tim Berry, managing director of leadX, says: “Mortgage providers, loan and pensions companies, IFAs and other financial services focused businesses need to wise up to what competitors may now be doing, in terms of trading lead wastage.
“This not only enhances operational efficiency, augments business and earns additional income, but can also optimise resource and create new income streams. Step one is to recognise the monetary value that other organisations attach to what you regard as wastage; step two is to put it on the open market, via the LeadX online trading platform, and tap into its value.”
LeadX offers a real time market environment, backed with live telephone transfer of leads, or data transfer, if preferred.
It recognises that most financial service providers only convert a fraction of their leads thanks to their product, pricing or target business criteria.
It allows these providers to maximise revenue from sales leads they themselves cannot service or fulfil, by selling them on to the highest bidder, at any given time.
It also assists lead seekers by increasing conversion rates through the provision of warm leads that fit their business criteria. It cuts the chasing of cold or luke warm leads and creates an environment in which a warm lead can quickly become hot and converted in minutes.
In a typical scenario, 20% of offline leads may be converted by a salesperson, but 80% are wastage – LeadX recycles this wastage. Online, the wastage ratios are even higher. Leadx recognises the power of a voice within the sales conversion process and the move back to cost per call systems, rather than cost per click.