GE appoints two to its marketing team

GE Money Home Lending has made two senior appointments to its marketing team.

Mark Tiley will be taking on the role of marketing manager and Jo McMenemy will become the new product initiatives manager.

Tiley brings over 12 years of experience within the financial services industry to his role.

He joins GE Money from Lambeth where he spent two years as retail sales manager responsible for its branch network, plus a further two years as marketing manager.

Prior to joining Lambeth, Tiley held a variety of positions that include branch sales at TSB and senior area retail manager at Birmingham Midshires.

His key priority will be to work with his team to develop marketing initiatives to ensure the igroup offers products that are relevant to a wide range of intermediary customers.

Tiley says: Im delighted with my role at GE Money. Im really looking forward to working with such a talented team of marketing professionals and to be joining an expanding global business that provides a fantastic opportunity for both career and personal growth. In an increasingly competitive market its vital that we stay right at the front of our game, and its my task to help ensure this remains the case.

Jo McMenemy has worked for GE Money for five years, joining the UK Consumer Finance arm of the business in 2000. During her time at GE, McMenemy has worked with a number of high street clients, managing strategic marketing and product development for retail branded credit cards.

Prior to joining GE, she spent a year in advertising before joining Chelsea to work as part of the marketing department working on mortgage and investment products.

Her main objectives in her role will be to maximise all GE Money new product initiatives and ensure that they exceed the requirements of both customers and brokers.

David Harvey, director of marketing, says: Tiley and McMenemy bring a wealth of additional expertise and product knowledge to an already accomplished team. I have no doubt both of these experienced professionals will do an excellent job in helping us exceed our targets in the coming months.