McManus is widely respected in the mortgage market and has a solid background, having worked for Bristol & West for the past 13 years. For the past five years McManus, known for her tough negotiating skills, has been regional sales manager for the central region which includes London – possibly the toughest patch in the UK.
Although McManus's appointment is as acting head of sales, insiders believe her to be firm favourite to take the post full-time, should she apply.
Dominic Toller, B&W Mortgages head of marketing, says: “Deirdre has a wealth of experience in the mortgage industry and has spent the past five years cracking the London market. I'm sure she will do well in this new role.”
In a letter to intermediaries, Stewart Wright, managing director of B&W Mortgages, says: “As we approach regulation, this change will not in any way disrupt relations between our businesses.
“Our sales and servicing teams will be working extra hard to ensure business continues unaffected.”