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Advantage Mortgage Services merges with lending arm

Advantage Home Loans will be launched on July 1 with a new logo, corporate identity and improved website.

The company aims to deliver the best packaging and lending service under one brand. Itsbranded range of products will continue to be promoted on both Trigold and Mortgage Brain sourcing systems under Advantage.

Peter Bass, head of sales and marketing says: “Branded lending, encompassing the broadest product range imaginable is definitely the future of the sub-prime market, as every aspect of the mortgage process [from initial enquiry through to release of funds] is completely in our

hands giving us total control over service quality and product delivery. When you factor in significant procuration fee increases, I cannot imagine a serious mortgage professional being satisfied with anything less than a branded solution.”

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