View more on these topics

The Mortgage Mole: Pressing too hard?

mole

Pressing too hard?

Not too long ago, Mole informed our readers about a particularly amusing press release received by the Mortgage Strategy desk that contained a template for creating the perfect press release. The team was bewildered to see the email, which unwittingly laid bare the process of releasing a press statement by disclosing rules such as: “Insert line explaining why this is news.” We were clearly not meant to receive it. However, not all PRs are so careless and this week it appears some are very much the opposite, taking a more “assertive” approach, as Mole diplomatically refers to it. In a release announcing that distributor Homeloan Partnership had adopted its new online sourcing software, technology firm Twenty7Tec sent a preliminary release to the news desk, politely but firmly requesting the story be published that day. When the story had not appeared by the following day, the company’s representative again got in touch, this time to “note that the story has not yet been published”, before demanding confirmation that “it would be on the website by the end of the day”. Mole suggests they undertake a crash course in public relations.

Quality content?

Mole enjoys nothing more than sitting down of an afternoon with the latest copy of Mortgage Strategy and a cup of tea, content that he is keeping abreast of the very latest news in the industry. Furthermore, Mole is proud of the way in which the magazine is produced, enjoying the mix of news, features and data analysis. It seems, however, that not everyone is so enamoured of the content on our pages. Last week, Mole wandered over to the sub-editors’ desk to ask an innocent question, only to find a team member had fallen asleep in his chair. While Mole’s initial reaction was disappointment that someone could fall asleep reading our coveted content, it soon dawned on him that perhaps the Mortgage Strategy subs are simply working too hard to make sure our readers get the magazine they want.

Recommended

Skipton-Building-Society-700x450.jpg

Skipton’s seven-year range is no longer direct

Skipton Building Society has stopped distributing its seven-year mortgage range through its direct channel.  However, the lender is still accepting applications through brokers for a “limited time”. The products still available through brokers include a 60 per cent LTV remortgage-only option at 3.19 per cent and a 75 per cent version priced at 3.49 per […]

aviva-reception-building-2013-700.jpg

Aviva confirms 1,500 job cuts in wake of Friends merger

Aviva is preparing to cut 1,500 roles from the new company created following the planned merger with Friends Life In a note sent by the insurer to shareholders ahead of its March annual general meeting, Aviva says the cuts – out of a combined workforce of around 31,500 – will be part of cost savings “in […]

Harpal-Singh-700.jpg

Analysis: Conveyancing is in much better shape

A new year signals renewed optimism, within the property market as a whole but specifically in conveyancing. The reason is simple. Conveyancers – at least, the larger-volume operators – are, on the whole, in much better shape than they were this time last year. At the start of 2014, the upturn in the property market took […]

ANDREA ROZARIO

Analysis: Equity release can help pensioners

The pensioner debt index recently produced by the Equity Release Council revealed that unsecured debt among retired homeowners is rising. A 16 per cent annual spike has caused the average indebted homeowner aged over 65 to owe more than £1,500. However, as can be the case with statistics and data analysis, there is more to […]