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Analysis: A must-have in your technology toolkit


At Mortgage Business Expo 2014 it was highlighted that, while many mortgage advisers have created a LinkedIn profile, they may not be exploiting it to its full potential. With that in mind, let’s look at some basic facts.

With 14 million users, the UK is said to be the fourth-largest LinkedIn user worldwide, behind the US, India and Brazil. According to, 40 per cent of UK users access it daily, over a quarter spend more than four hours a week on it and 69.5 per cent deem it very important for growing their network, developing business and finding employment.

So how do you make LinkedIn work for you? You need a smart profile; if you add a photo, it is 11 times more likely that others will click on you. Attaching 10 to 15 keywords to describe your unique selling point will get you more hits. The broader the range of links, the broader the networks to which you can send messages, promotions and articles. The numbers are staggering: with 1,000 links, your network could be 10 million.

One of the most powerful features is endorsements – encourage satisfied clients and influential contacts to endorse you as this will enhance your profile.

You can join industry, sector and special interest groups; check out mortgage brokers UK, financial services regulations and financial services technology UK. These are great sources of information and connections.

With two new members every second, LinkedIn has become a must-have in your technology toolkit. And it is free.



Letters: Haughty lenders are bad for business relationships

Star letter: Haughty lenders in their ivory towers are bad for business relationships I am increasingly concerned by the over-defensive and often haughty attitude displayed by many lenders. There is an air of superiority and sometimes disdain that is simply not conducive to building solid and profitable business relationships. The mortgage industry relies on trust and […]


First-time buyers beat homemovers with 10.5% increase in asking prices

Growth in first-time buyer asking prices is outstripping that of homemovers’ prices, according to online property site Rightmove. First-time buyer properties were marketed at an average price of £163,251 in January 2014, up 10.5 per cent from £147,738 a year earlier. In comparison, sellers of second-stepper properties asked for an average £228,642 this month, 7.7 […]


Leader: ‘Pay for what you get’

Proc fees have become one of the most talked-about areas of the mortgage market over the past year, particularly since the MMR was introduced in April. It soon became apparent after the new rules were introduced that the amount of work brokers had to put into each case had risen significantly. This, in turn, led […]


Analysis: 10-year fixes are not for the masses

We are increasingly seeing 10-year fixed-rate mortgages. Barclays launched a 2.99 per cent deal to great fanfare, followed by Nationwide with a record-low 2.84 per cent product. TMW has launched a buy-to-let 10-year fix, at 4.99 per cent. But despite the press coverage of such rates, these products will have limited appeal. A lot can change in […]

income protection claimants

Generation Rent

By Denise Wond, Marketing Relationship Manager, Royal London We’ve heard a great deal about Generation Rent in recent years but what does it actually mean for consumers and advisers and has the face of the typical renter changed? The picture is certainly more diverse than it used to be Homeownership has fallen to 64 per […]


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