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Analysis: A must-have in your technology toolkit

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At Mortgage Business Expo 2014 it was highlighted that, while many mortgage advisers have created a LinkedIn profile, they may not be exploiting it to its full potential. With that in mind, let’s look at some basic facts.

With 14 million users, the UK is said to be the fourth-largest LinkedIn user worldwide, behind the US, India and Brazil. According to onlinesocialmedia.net, 40 per cent of UK users access it daily, over a quarter spend more than four hours a week on it and 69.5 per cent deem it very important for growing their network, developing business and finding employment.

So how do you make LinkedIn work for you? You need a smart profile; if you add a photo, it is 11 times more likely that others will click on you. Attaching 10 to 15 keywords to describe your unique selling point will get you more hits. The broader the range of links, the broader the networks to which you can send messages, promotions and articles. The numbers are staggering: with 1,000 links, your network could be 10 million.

One of the most powerful features is endorsements – encourage satisfied clients and influential contacts to endorse you as this will enhance your profile.

You can join industry, sector and special interest groups; check out mortgage brokers UK, financial services regulations and financial services technology UK. These are great sources of information and connections.

With two new members every second, LinkedIn has become a must-have in your technology toolkit. And it is free.

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