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Bright Finance launches marketing package

Bright Finance has launched a free service for all its introducers, to help support them in successfully promoting their company.

The toolbox contains a number of templates, five Poster/advertisement templates suitable for use in office reception areas or retail frontages and five letter templates suitable for campaigns to both existing and new prospects.

Four of each of the templates promotes a debt consolidation proposition whilst the fifth promotes a ‘loans for any reasonable purpose’ proposition.

There are a number of designs to allow introducers to choose the concept that they believe will be most appealing to their client base. All are designed to be easy to use to generate secured and unsecured homeowner loan leads.

Each item in the toolbox has been created in line with current credit advertising regulations, so introducers can be confident that their promotions will be compliant when using these. To achieve this much of the content of each of the templates has been approved by Bright Finance Compliance and locked down. However part of each template is unlocked so introducers can personalise them with their own contact information and branding.

Naz Licence, sales and marketing director of Bright Finance, says: “In these challenging times we’ve recognised that we need to do all we can to help our introducer to generate business. We are working on a number of developments to achieve this and this marketing toolbox is the first of our initiatives to be launched.

“More and more introducers are signing up with us at Bright despite the on-going pressures in the finance market. From the feedback we’re receiving many are attracted by the service and support we offer which complements our wide range of panel lenders – together these add up to a very strong proposition.”


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