Julian Saunders, director of the South-West based firm which gives 10% of all commissions to charity, recently handed over a cheque for £750 at a charity ball with John Humphrys collecting the donation on behalf of the Breast Cancer Campaign.
Saunders helped organise the ball along with his partner, and the event raised over £10,000 for the campaign. He raised £2,400 earlier this year for the same charity when he ran the London marathon.
Though the 10% figure may have to be adjusted after regulation, Saunders says if more brokers joined the firm it would lead to more money being raised for charities.
Saunders says: “The benefit to advisers is the cause-related marketing of being ethical. It removes a lot of the stigma attached to being an IFA.
“It makes marketing more effective, creates trust and dramatically increases the number of referrals.”