View more on these topics

Mortgages PLC offers promotions kit to brokers

Mortgages PLC is to launch a free suite of fully compliant adverts and promotional material available to all mortgage intermediaries in the new rear.

This facility will form part of a sales and marketing resource kit, which will be produced both as a printed manual and as a downloadable document from the lender’s website.

The manual will be supplemented by a wealth of free fully compliant marketing materials including adverts, direct mail, press releases, leaflets and posters, all of which can be personalised by intermediaries to reflect their own corporate identity.

Julian Wells, head of marketing at Mortgages PLC, says: “The Financial Services Authority’s announcement that it has told more than 200 mortgage brokers to withdraw or amend misleading advertising, highlights just how important it is that intermediaries have access to this type of material quickly.

“Intermediaries have clearly struggled with the advertising and promotions rules and one way to overcome any future problems is to use fully compliant, pre-checked adverts which are freely available to all.”

Mortgages PLC already has a guide to advertising in a regulated market, which provides an explanation of the financial promotions rules as well as hints, tips and worked examples.

Wells adds: “The danger is that intermediaries stop advertising for fear of getting it wrong.

“Advertising and promotions are an important part of any intermediaries marketing activities and it is therefore better that they get them right, rather than bring their advertising campaigns to a halt.

“Mortgages PLC will be providing intermediaries with the most comprehensive marketing support resources available in the market.”

Recommended

LMC launches new products

LMC has launced several new products, with special attention on sub-prime and buy-to-let deals. LMC is now looking at CCJs based on number rather than value, and well as only offering two LTV bandings, which will simplyfing the product structure It is also offering a new two-Year fixed-rate available from 5.29%.As well as the resetting […]

Mortgageclearing sets fee at £9.99 a month

The newly-launched underwriting system from Mortgageclearingonline.co.uk will be available for a fixed fee of £9.99 per month. Paul Griffin, managing director of MCO, says: “Brokers who have been trialling the system have given us feedback that they would prefer to be charged a fixed monthly fee rather than a click fee for cases and we believe […]

Unity reveals new offers

Unity Homeloans has revealed several changes to its product range.Unity will now offer 1.5m loans up to 80% LTV, 5 x single and 3.75 x joint income multiples for residential applications.They are also offering 15% builders deposits on Prime buy-to-let extended to three properties per applicant.Ian Nelson, chief executive of Unity Homeloans, says: We want […]

Political intervention is harmful

A leading Danish economist has warned that political intervention in the housing market can have a harmful effect. Speaking at the European Mortgage Federation conference in Brussels last week, Sune Worm Mortensen, chief economist at RealKredit Denmarket, told delegates that over the past 20 years in Denmark all the major shifts in house prices have […]

Benefits - thumbnail

Global benefits predictions for 2015 from Jelf International

According to Doug Rice, managing director of international services, in 2015, managing their international duty of care will become an increasing focus for UK-based overseas organisations in both managing their short- and longer-term challenges. As a result, strong independent advice and innovative technological solutions will become more important than ever in managing their global benefits.

Newsletter

News and expert analysis straight to your inbox

Sign up