Just Retirement has announced the appointment of Andy Humphreys in the newly created role of brand and communications manager.
He will join the communications team, aiding the development of Just Retirement’s planning and marketing activities for its life business as well as its new direct venture, Just Retirement Solutions. He will also assist in the development of its affinity marketing activities.
He joins the company from Lloyds TSB Registrars where he was head of proposition development. Prior to this, he was responsible for distribution partnership development for LTSB Group Strategic Ventures. Humphreys has spent the majority of his career in brand and communications management, all in financial services, notably being head of brand and communications for AMP. Earlier in his career he also held a number of marketing roles for Norwich Union.
David Cooper, marketing director of Just Retirement, says: “Andy brings a wealth of knowledge in both brand development and communications management for the group. What will be of particular benefit for JRS is his strong track record in affinity marketing and partner negotiation and implementation.”