Ian Baker, sales manager at John Charcol, is to join Capital Private Finance, the joint venture between Countrywide and Mortgage Advice Bureau.
He will join as sales director and report directly to the board.
Baker has been given the task of building up a team of advisers.
Capital Private Finance is due to launch in August and will cater for clients of Countrywide’s premium estate agency brands such as Hamptons International, John D Wood & Co, Faron Sutaria and UK Sotheby’s International Realty.
Peter Brodnicki, chief executive of MAB, says: “We are delighted Ian is joining Capital Private Finance. He brings a wealth of experience in residential property and his expertise, management style and enthusiasm for the role make him an excellent fit for the business.”