Marketing expert Intygra PPL has announced a major sponsorship programme with the Financial Services Forum, worth up to £25,000 a year.
The Financial Services Forum and Intygra begin their partnership on February 26 when Intygra's funds will be used to support the Forum's third Annual Members Conference in London.
Some 200 executive directors and senior marketing directors – representing the breadth of the UK's financial services industry – will share insights into the future of the sector. Presentations will cover the successful marketing of retail banking, the management of financial services brands and distribution issues associated with the marketing of financial services.
A spokesman for Intygra PPL says: “With over 20 years experience of working with financial services organisations – ranging from retail banks, building societies, insurance and pensions providers – we understand that individuals across these sub-sectors face similar challenges in today's economic climate.
“These include increased competition, heavy reliance on brands and tough budget constraints, to name but a few. A forum which allows senior decision makers to come together to debate and exchange best practice is an essential valuable tool for the financial services community.”
He adds: “We pride ourselves on our ability to help clients increase their return on investment in marketing communications through outsourcing, through programme management skills or through expert consultancy. We are therefore delighted to be able to support this organisation as it develops such opportunities.”
Intygra PPL is also planning follow-on seminars and workshops with the Forum at which it will share the ways in which it helps companies reduce costs by up to 40% while improving brand quality and consistency.