So why don’t more brokers with client banks do general insurance? The most common excuse is that home owners get cheaper quotes online but how many actually do?
If everyone responded to advertising none of us would sell life insurance and we would be changing our household insurance policy every year.
Statistics suggest one in five consumers buys insurance online, leaving 18 million potential sales.
So it doesn’t all come down to price. Insurers can always make home insurance cheap, it just takes some clever product marketing.
Remove risk, raise the excess and you get cheap home insurance. The problem is, the policy won’t pay out as much as expected.
As I write there are warnings of another cold snap on the way which invariably means insurers staff up to handle claims on burst pipes.
But what excess might policyholders have to pay on an ’escape of water’ claim? What could be the cost of finding the leak in the first place?
Cheap normally means less cover and if the worst happens, the policyholder ends up digging into its own pocket at point of claim.
So if the mortgage market continues to frustrate, help your customers get good quality household cover. Selling home insurance can bring in income for you, year after year after year.