View more on these topics

Home cover can add a string to your bow

Although few of the UK’s 22.5 million households are likely to remortgage soon, most can take out home insurance, which is quick and easy to achieve with the right sales process.

So why don’t more brokers with client banks do general insurance? The most common excuse is that home owners get cheaper quotes online but how many actually do?

If everyone responded to advertising none of us would sell life insurance and we would be changing our household insurance policy every year.

Statistics suggest one in five consumers buys insurance online, leaving 18 million potential sales.

So it doesn’t all come down to price. Insurers can always make home insurance cheap, it just takes some clever product marketing.

Remove risk, raise the excess and you get cheap home insurance. The problem is, the policy won’t pay out as much as expected.

As I write there are warnings of another cold snap on the way which invariably means insurers staff up to handle claims on burst pipes.

But what excess might policyholders have to pay on an ’escape of water’ claim? What could be the cost of finding the leak in the first place?

Cheap normally means less cover and if the worst happens, the policyholder ends up digging into its own pocket at point of claim.

So if the mortgage market continues to frustrate, help your customers get good quality household cover. Selling home insurance can bring in income for you, year after year after year.

Recommended

Banker bonuses aren’t the issue

Outrage at seemingly unjustifiable bonuses pales into insignificance compared with McKinsey’s report on UK debt, whose ratio to disposable income is huge and undiminished. When interest rates rise lenders’ preference for forbearance over repossession could deliver a nasty shock

9

Halifax increases SVR cap

Halifax has increased the cap on its standard variable rate from 3% above base rate to 3.75% above base for thousands of existing borrowers.

2

PTFS rebrands logo

Personal Touch Financial Services has undergone a rebranding exercise and launched a new logo (pictured).

Healthcare regulation amalgamation predicted for Gulf states

While Dubai is leading the way in terms of legislating for expat healthcare in the Gulf, Qatar, Abu Dhabi and others are watching and learning – that’s according to Jelf International’s director of international services, Doug Rice. He believes the pace of change in the Gulf states will continue and that some level of unified healthcare system will be introduced across the region.

Newsletter

News and expert analysis straight to your inbox

Sign up