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LeadPoint to recommend minimum lead buy

LeadPoint is now recommending that in order to hit advertised market conversion levels for different products that brokers buy a minimum volume of leads.

It says that to make lead buying effective and achieve the conversion rates that it states for different products, then lead buyers have to take a large enough volume of leads from the outset.

Justin Rees, head of marketing at LeadPoint, says: “Whether you are buying life insurance leads converting at over 20% or remortgage leads converting at 10% it is impossible to predict which leads you buy will convert into business. If you buy 10 leads you could convert them all or none.”

He says that to achieve these market conversion rates, lead buyers have to take a large enough volume of leads from the outset.

Rees adds: “By recommending a minimum volume, it will increase the likelihood that lead buyers will experience the market conversion rates and therefore achieve good return on investment.”


Dunfermline’s demise and déja-vu

The demise of Dunfermline seems to have opened a particularly unpleasant can of worms for some in the mutual sector if the letter from Financial Services Authority chairman Lord Turner to chancellor Alistair Darling on April 17 is anything to go by.

Consumers more receptive to cover

Everyone keeps looking at the negative impacts of the recession on the economy, but what about the impact on the public?

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Pension Wise — now taking calls…

Those with decent-length memories will recall that in the 2014 Budget statement George Osborne announced the new (and entirely unexpected) pension freedoms. The new rules come fully into force in less than two weeks.


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