LeadPoint to recommend minimum lead buy

LeadPoint is now recommending that in order to hit advertised market conversion levels for different products that brokers buy a minimum volume of leads.

It says that to make lead buying effective and achieve the conversion rates that it states for different products, then lead buyers have to take a large enough volume of leads from the outset.

Justin Rees, head of marketing at LeadPoint, says: “Whether you are buying life insurance leads converting at over 20% or remortgage leads converting at 10% it is impossible to predict which leads you buy will convert into business. If you buy 10 leads you could convert them all or none.”

He says that to achieve these market conversion rates, lead buyers have to take a large enough volume of leads from the outset.

Rees adds: “By recommending a minimum volume, it will increase the likelihood that lead buyers will experience the market conversion rates and therefore achieve good return on investment.”