Richard Coulson, deputy executive chairman of Home of Choice, says: “Our members wanted an equity release referral partner which not only offered strong USP’s for the customer but also offered the right income opportunity for our members.”
Having researched the market for some time Coulson says he selected Key for its customer and member proposition.
Coulson says: “Keys process couldn’t be simpler and their commission share terms are hard to beat. We are especially pleased with Key’s current on ongoing commitment to supporting our members in maximising the opportunities for equity release without the compliance and regulatory burden being on our shoulders.
Paul Wilson, group director at Key Retirement Solutions, says: “We have worked hard to make the service something unique for our partners, not only through our proposition of being the only national independent equity release specialist offering face to face advice, but also in the way we work in partnership.
“Home of Choice rightfully have been thorough in their search to find the right partner, and we are especially proud that they found what they wanted with Key.”