From Priya ShomeLike many people working in the intermediary sector, when BM Solutions launched its Mini Alan desktop icon earlier this year I downloaded it. For those not familiar with Mini Alan it was a mini cartoon icon of Alan Cleary, formerly BM Solutions’ head of sales, and it alerted you to product changes made by the company, along with other relevant information. In short, a great idea. When Cleary moved on to bigger and better things within HBOS I wondered whether it would replace his cartoon character. The answer to this came earlier this month when I started up my laptop. I saw Red (literally) when the replacement for Mini Alan popped up. Red is a young redhead with a busty figure sporting a short skirt and high heels. The cartoon icon regularly moves around, showing off her curves. So clearly BM Solutions is aiming this mascot at what it feels is its target market – older men who love a bit of eye candy. While hardly offended by Red, I think BM Solutions may have got it wrong. One of the new breed of mortgage brokers, Purely Mortgages has 32 advisers of whom over two-thirds are women. We have found that many of our top sellers are women, many of whom regularly use BM Solutions. These advisers do not identify readily with Red and, by choosing this approach, BM Solutions has succeeded in alienating future high performing mortgage advisers in the same way other companies have by using bunny girls at trade events. It just goes to show that even with its cutting edge technology, BM Solutions can’t help harking back to the dinosaur age. Why not dress Red in furs if you’re going to do that?
- Top trends
- Top trends
Figures released by the Bank of England show that the number of new mortgage approvals for home purchases was 107,000 in August, up 8.1% from 99,000 in July. Compared to a year earlier, mortgage approvals are now 15.1% higher, the first annual increase recorded since June of last year, contrasting with the dramatic fall of […]
Compliance.co.uk, the largest independent compliance consultancy group in the UK, has extended its position with the purchase of Compliance Consultants. The acquisition makes the Compliance.co.uk group the most significant player in the UK compliance industry today with 12 full time consultants and three research staff. Simon Collins, managing director of Cheshire-based Compliance Consultants, will join […]
Speaking at the Labour Partys keynote conference speech in Brighton today, chancellor Gordon Brown says the UK must be a home-owning, share-owning democracy for everyone.He also talked about how young people should be able to have their dream of owning their own property.Speaking of his economic mission for Britain, Brown says that since 1997 any […]
Combating money laundering, identity fraud and other finance related crime will be the focus of a major one-day conference in London in October organised by Finance & Leasing Association.Keynote speakers at the Financial Crime Conference 2005 on 25 October will be senior figures directly involved in combating financial crime.These include the Financial Services Authority, the […]
This month will see the release of a TV advertising campaign to raise awareness of auto-enrolment among small and micro employers. It arrives before an unprecedented number of businesses approach their staging date.
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