First National has won the Best Sub-Prime Lender category at the 2005 Pink Home Loans Service Awards.
The annual Pink Awards serve to highlight the importance of first-class service to mortgage brokers, and continue to set an industry benchmark for all-round excellence in the intermediary mortgage market.
Colin Shave, chief executive officer at GE Home Lending, says: “We are absolutely delighted to have won this award and to be associated with Pink Home Loans.
“We were up against strong competition in this category, and would like to thank the organisers and the judging panel for recognising First National in this way.
“We work closely with a nationwide network of professional intermediaries to provide transparent and good value products to consumers who are not catered for by traditional lenders.
“We are also dedicated to deliver innovative products, high standards of service, and are proud to have assisted many thousands of people make the right financial decisions.
“These awards reflect the importance of the specialist mortgage market, which has long been a vital part of the broader financial services sector, but it is only recently it has received the wider recognition it deserves. “