Bankhall has unveiled a new corporate identity at its annual sales conference in Monte Carlo the first change to its look since its launch in 1993.
The introduction of a new corporate identity is one part of a major overhaul at Bankhall under the direction of chief executive Peter Mann.
This has included a root and branch look that the organisation will adopt and a review of both its short term initiative and long term strategies.
Mann says: “The process has had a number of priorities – to sustain a significant market presence through our chosen areas of activity and ensure that our members always remain at the heart of everything we do.”
Bankhalls new corporate identity is part of a full rebrand which includes the development of brand values.
Mann says the new identity promotes a clear positioning for the group with an entirely fresh, strong and confident new look one which will be instantly recognisable in todays market environment.
Market director Richard Howells adds: “We recognise that our previous identity was dated and that there was inconsistency in the look across all external communications and market activities that needed addressing.
“Our market has also moved on from image and tone of voice point of view in to a more simplified one for benefit of business customers
“It was important that Bankhalls new look reflected these changes and we are pleased with the result.
“The development of our brand will result in a clearer more consolidated approach to communications and will work towards our vision of One Bankhall.”