West Bromwich has appointed Phil Ryan as head of its 48-branch network.
Ryan has been national sales manager with West Brom since last June and previously worked for Lloyds TSB for 25 years in a number of roles from taking responsibility for branches to commercial banking and the running of a virtual franchise.
David Johnston, divisional director for savings and wealth management at West Brom, says: “Phil is a person with the vision and personality to bring our sales team together into a truly formidable force.
“From his previous experience and through the qualities he has demonstrated since joining the West Brom last year, we know Phil will make a fine champion for the branches and the figure to help unlock the massive potential that exists in the retail area.”
Ryan adds: “I am absolutely delighted by this appointment.
“Our branch network is paramount to the communities we serve and I welcome this opportunity to develop these relationships and the opportunities and skills of our branch staff still further so that everyone benefits from the services we have to offer.”