Rightmove set to launch marketing campaign

Rightmove is set to launch its second area-specific campaign aimed at home-movers buying, selling and renting in the London property market.

The campaign involves promotions upon radio stations, billboards and has even included sponsorship of various Rugby League 2007 matches.

Rightmove have doubled its past campaign budgets to produce a 10 week campaign incorporating a range of media platforms.

To ensure optimal awareness, Rightmove advertisements’ will also be featured upon the sides of London buses and taxis on busy routes.

Radio stations include Magic, talkSPORT, Capital, Smooth FM, Heart, Classic FM and LBC airing Rightmove adverts during peak breakfast and drive time periods.

The Rightmove identity will also feature upon the individual radio websites’ and at various Rugby League 2007 games, whilst outdoor billboards will be visible in various sites between March 26 and June 3.

Recently monthly analysis carried out by Rightmove has demonstrated that only 38% of properties in Greater London have an average asking price of £250,000.

In addition, the average London property carries an asking price tag of over £360,000.

Miles Shipside, commercial director at Rightmove, says: “The London campaign demonstrates Rightmove’s determination in ensuring house-hunters readily find details of potential homes that meet their specific criteria and needs.

“Our user friendly website and large volume of property details available ‘only a click away’ can help make the process of buying or renting in London much easier.

“Following the success of our last London campaign in March 2006 which increased traffic to the site, we are dedicated to improve Rightmove’s products and increase its brand awareness.

“We have invested in a range of sponsorship deals, including the Bigger Win Monopoly promotion with McDonald’s – the grand prize will be a house.

“The 2007 improved London campaign will ensure maximum coverage for Rightmove and all our clients. We look forward to measuring the results.”