Rightmove has acquired the majority stake in the leading holiday lettings business, holidaylettings.co.uk.
Rightmove, with around 80% of all properties for sale in the UK, has been focusing its own holiday lettings service on UK holiday homes.
It says the deal will increase visitors to holidaylettings.co.uk, helping it attract more of the 17 million Britons expected to book part of their holiday online this year.
Ross Elder, managing director of holidaylettings.co.uk, says: “The partnership with Rightmove will enable our customers to benefit from unrivalled exposure of their properties.
“They will benefit from our own strong position in the holiday lettings market as well as Rightmove’s position as the leading property portal and as one of the UK’s top 10 websites.”
Ed Williams, group managing director of Rightmove says: “There is a natural fit between our two holiday lettings businesses.
“Holidaylettings.co.uk will continue to focus on the holiday industry, while Rightmove provides access to the best possible showcase for home buyers in the UK.
“A high proportion of home buyers using the Rightmove website to buy one of our 40,000 homes overseas will want to let out their new home, so this partnership improves the service we offer.”
As part of the deal, holidaylettings.co.uk will have access to Rightmove customers, technology and the use of the Rightmove brand and marketing power.
Williams adds: “Having competed against the holiday lettings business we came to respect the focus on and understanding of the market they operate in.
“This is a credit to Ross Elder, Andy Firth and the team at holidaylettings.co.uk.”
Elder says: “Rightmove’s resources, coupled with our long-term commitment to grow the business, position us as the winning proposition for those looking to let their holiday home.”
“The Internet is the natural way to find a holiday home.
“ www.holidaylettings.co.uk is the leading destination.
“We aim to make www.holidaylettings.co.uk the natural choice for holiday home owners and renters, in the same way that Rightmove has become the natural choice for home buyers and sellers.”