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Never give up where sound commercial sense is involved

From Kevin Friend
In this ever evolving sector we work in it is refreshing to know there is no such thing as never.

This was recently demonstrated by the appointment of edeus to the Regulatory Alliance of Mortgage Packagers lender panel six months after RAMP said “never” – a good example of how individuals influence commercial decisions that can have a significant impact on lending volumes. This deal I am sure was the result of our industry socialite Terry Pritchard bringing common sense to the negotiating table, involving the largest alliance of packagers (by lending) and a hungry, competitive new lender.

This demonstrates not only the importance of individuals but also the value of distribution through packagers. It also means ‘never’ could be just around the corner, so don’t give up.

Kevin Friend

strategic partnerships director,



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