Martin Sims has quit his position of head of sales development and project management at Kensington Mortgages to join the Swift Group.
Swift has appointed Sims to move into developing its sector specific sales teams.
He has also held a former position as sales and marketing director for Praxis.
Swift says Sims will have a traditional account manager role but will also have a range of responsibilities, which include developing closer working relationships as national account manager looking after both Regulatory Association of Mortgage Packagers members and Freehold members.
John Webster, chief executive of Swift, says: “Martin’s appointment signifies a new era in our sales and distribution strategy.
“For some time now we’ve been looking at the best way to build our first and second charge businesses to maintain our extraordinary growth.
“We now complete a significant level of first charge business and believe that the differences in products and process do justify individual expertise and a dedicated focus on each area.”
Sims adds: “This is an exciting new role and one I’m really looking forward to.
“Swift is well known as a lender that is prepared to challenge the status quo.
“There is a tremendous opportunity to add further value to customers through the creation of specialist sales teams and so it’s my job to show how this can work in practice.
“This may then serve as a template for further sales development.”
Last week Kensington Group lost its chief executive John Maltby who quit following the Group issuing a profit warning.