Halifax Estate Agents has urged firms to ensure their staff in every branch are qualified by the National Association of Estate Agents.
Earlier in the year HEA called for the government to bring in compulsory licensing for all estate agents in the UK.
A core element of this campaign was to ensure minimum competency standards and professional training across the industry.
HEA currently has 630 colleagues registered for the NAEA technical award.
All customer-facing staff in HEA’s 330 branches across England, Wales and Northern Ireland, are required to undertake Halifax’s own in-house ‘Academy’ training scheme, which mirrors the NAEA syllabus.
HEA has pledged to have at least one NAEA qualified staff member in each of branches by the end of 2007 and is nearly half way there with 140 so far qualified.
Colin Kemp, managing director of Halifax Estate Agents, says: “We’re urging other estate agents to follow our lead.
“Minimum competency standards and professional qualifications are integral to ensuring consumers receive the right advice and a high level of service.”