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Prudential to tour UK to advise IFAs

Lifetime mortgage provider Prudential is to embark on a 13-stop tour of the UK.

Starting on the July 11 and running through to the August 3, the team of lifetime mortgage specialists will discuss with financial advisers how Prudential can help build a three step plan to a successful lifetime mortgage business.

The workshops will look at three key areas, inlcuding how to create a business model that suits advisers, getting to grips with the sales process, and how to win clients business.

Jan Holt, head of sales for Prudential lifetime mortgage at Prudential, says: With strong property prices and shrinking pension pots, the equity release market has grown rapidly over the last few years, especially the lifetime mortgage sector. However recent research shows that nearly two thirds of advisers are not advising their clients on equity release market.”

“Since the launch of our lifetime mortgage product last year my team have listened to the concerns of advisers entering the market and created these excellent workshops which will go a long way to boosting confidence in the product and market as well as illustrating the value this can add to their business.

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