Intrinsic launches with 300 advisers

Intrinsic Financial Services, the new multi-tie network headed up by the former global CEO of Zurich Financial Services, has officially launched.

The network already boasts some 300 appointed representatives purely from word of mouth, providing holistic advice on a wide range of products and services from some the UKs market leaders including life, pensions, investment, general insurance and mortgages.

At the heart of the Intrinsic proposition is a fully Integrated point of sale system designed by N4 Solutions.

It’s panel includes three general insurance providers, 45 mortgage lenders and five packagerd, with the aim to pull in 1,000 advisers in five years.

The venture has the financial backing of some of the leading names in the financial services industry including Friends Provident, HBOS and South African insurer Sanlam.

Lord Leitch has been joined by former industry colleagues, Kevin Ronaldson, David Capel, Wallace Dobbin, Richard Freeman and George Higginson.

Lord Leitch, chairman of Intrinsic, says: The essence of Intrinsic is quality it’s the golden thread running through everything we do. It will be the key to our success.

Intrinsics talented management team combines one of the best track records in financial services with a determination and focus second to none.

“We will work with our advisers to build productive and profitable relationships, creating an advice based distribution model that places the consumer at the heart of the Intrinsic proposition.