Commercial First launches sales force

Commercial First is offering a support service for brokers to assist them in selling its products.

Commercial First has recruited a sales team of six who will be the first point of contact for intermediaries who need help understanding the lender’s products and criteria or require extra knowledge and support in structuring deals.

Stephen Johnson, sales and marketing director of Commercial First, says: “We have recruited skilled and experienced people from the residential and commercial mortgage industry who have been training with us for eight weeks.

“This team has been specifically formed to help our intermediaries in the very earliest stage of an application.

“Their role is to ensure we maximize our understanding of the client’s circumstances and to identify possible lending solutions from our existing product range.”