The Yorkshire has launched a special prize draw for all new applicants for one of its mortgages to win £50,000.
Anybody who applies for a new Yorkshire mortgage before August 31 2004 will not only be able to enter the draw, they are guaranteed to get a great value deal as well. Existing Yorkshire borrowers, who are eligible to enter the prize draw, which could see their outstanding debt shrink overnight.
The society has recently been shouting loudly about its great mortgage products, which last year saw them win a number of awards. TV advertising has appeared on ITV and Channel 4 for the first time in more than 10 years, and eye catching posters can be seen in Yorkshire's branches throughout the UK.
Anne Somers, the society's group marketing manager, says: “Yorkshire has almost 2 million members already benefiting from its savings and mortgage products, but in this fiercely competitive market the Society is keen to raise awareness of its straightforward savings and good value mortgages.”
The prize draw will take place in September 2004 and the winner will be able to choose whether to put it towards paying off their mortgage, or use it for any other purpose.