Synergy Mortgage Processing has launched the first in a series of adverts which will run in a number of trade journals over the next six months.
Synergy is defined as working together and the adverts follow this central theme, using an army of ants to represent a collective strength.
Phil Womack, group director of sales, says: “This series of adverts is intended to increase brand awareness amongst intermediaries. By using an image of army ants, we hope to emphasise the collective strength which can be gained by working together with intermediaries, to the benefit of their clients. Mortgage Packagers in general have recently been criticised and their role brought into question by some sectors of the mortgage community. These adverts also attempt to answer these questions and redress the balance.”